Social Media

Social media refers to digital platforms and applications that enable users to create, share, and interact with content online. These platforms facilitate the exchange of information and enable communication among individuals and groups through various forms of media, including text, images, videos, and live broadcasts. Social media encompasses a wide range of services, such as social networking sites (like Facebook and LinkedIn), microblogging platforms (like Twitter), photo and video sharing sites (like Instagram and TikTok), and messaging apps (like WhatsApp). The primary characteristics of social media include user-generated content, community engagement, and real-time communication, making it a powerful tool for personal expression, marketing, and social interaction. Its influence has transformed how people connect with each other, share information, and engage with brands and public figures.